Everything is in a Name…

Everything is in a name.  The name of anything should reflect its true essence.  Product naming is a problem solving exercise meant to discover a “title” through meaning with the highest level of creativity and originality.  And, of course, the name should have a coolness factor.

Therefore, we have made the decision to change the name of Hot Box Detox to HOTWO??? Visit the website tomorrow to see what we have done.  This is a very exciting time to be involved with our system of hot exercise.  It’s about to get real folks!!!

Our patent pending sauna was originally designed remains based on isometric workouts.  The name Hot Box Detox does not emphasize the “workout” aspect of the sauna.  Detox is a by-product of the actual product in the same way that muscle toning, flexibility and workout recovery are by-products from use of our innovative workout sauna.  It is the infrared sauna combined with isometrics that make up the product itself and therefore the name should reflect that.  Through blogging and social media our company has coined “hot exercise” as the activity that is practiced with our new patent pending machine.   HOTWO???, our new product name, now reflects that perfectly.  We have a suite of hot exercise workouts under the family name HOTWO???! 

Return to the website later today!!!

Written by Stephen P. Smith,  CEO and creator of the Hot Box Detox.

Former National Bodybuilding Competitor and Arena Football Player.

Certified Professional Trainer.